Develop Deep Data Insights
Develop Deep Data Insights
Develop Deep Data Insights
Revenue Growth Management (RGM)
Revenue Growth Management (RGM) is the cornerstone of driving sustainable and profitable growth through strategies like promotions, trade management, pricing, and assortment. While it might seem basic, the challenge lies in consistently, swiftly, and efficiently leveraging data with the right level of detail, especially in today's fast-paced market where agility is paramount.
With Cauself, you can:
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Develop an analytical approach to understand and test existing demand-driving assumptions.
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Create scenario-based sales plans and analyze overall performance, delving into tactical components.
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Gain insights into both volume and financial aspects of scenarios, including retailer financial performance.
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Easily create and compare different sales plans to determine the optimal strategy.
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Ensure analysis quality and validity while eliminating spreadsheet maintenance.
Data Management
Unlock the potential of your data with Cauself's Data Management:
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History and driver data cleansing: Enhance data quality for improved insights.
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Capture daily, weekly, or monthly data sets for modeling purposes.
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Flexible driver definition: Analyze numerical and non-numerical drivers with ease.
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Agile creation of advanced models: Identify baseline and incremental components swiftly.
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Simulate data: Test new product introductions and range changes effectively.
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Standardize data capabilities: Facilitate brand-level analysis.
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Capture competitor data: Gain comprehensive insights for brand analysis.
Flexibility
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Agility - test the effect of market drivers quickly and easily
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Flexible planning capabilities considering pricing, promotion and marketing plans
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Easy to use scenario planning - test both operational and strategic plans
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Configurable and consistent financial measurement and KPI tracking
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Analyse full plans, or analyse individual events
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Flexible data structure allowing ad-hoc or company specific analysis
Modelling Insights
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Experience user-friendly yet advanced modeling that deliver actionable insights:
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Key driver identification: Analyze on-promo and off-promo dynamics effectively.
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Powerful price and driver analysis: Recognize factors like promo type, seasonality, and ranging for deeper insights.
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Market change dynamics: Understand the impact of events like Covid-19.
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SKU and Region level or Brand and Market level analysis: Customize analysis to suit your needs.
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New product introduction forecasting and ranging analysis: Anticipate market response and optimize ranging strategies.
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Cross Functional
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Meet Sales, Supply Chain, Marketing and Finances requirements in a single solution
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IBP, TPM, RGM and Demand Planning in a single solution
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Promotes a one number and shared objective to planning
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Improve accuracy used for demand planning and financial planning
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Establish a consistent and standard financial measurement layer
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Cauself's unique design ensures class-leading implementation timelines, allowing for a seamless transition from spreadsheet-based approaches in no time.
Get in touch to learn more and unlock the potential of your business with Cauself.
Successful RGM comes down to 4 key areas - with Cauself providing extensive capabilities ;
