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Causal Modelling shouldn't be hard

Writer's picture: Tim WilliamsonTim Williamson

For years business has relied on simple forecasting approaches - such as moving averages, exponential smoothing and their assorted varieties. These have served their purpose, but they are now a limitation, a bottleneck. With the ongoing need for improved accuracy, and improving operational insights, companies want to better leverage the data that they have. The problem is that companies don't have the time to cleanse data, or the capacity to use the current raft of advanced modelling capabilities. This is where Cauself comes in - we have the tools and capabilities that allow you to develop powerful and effective causal models quickly, easily and cost effectively.



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