Develop Deep Data Insights
Develop Deep Data Insights
Develop Deep Data Insights
Trade Promotion Management & Optimization (TPM & TPO)
Trade spend often represents a significant portion, up to 30%, of total costs for businesses, making it a notable expense. Promotions exert a significant influence on demand, impacting both operational and financial performance. Companies equipped with enhanced visibility and control over their promotional plans reap benefits such as reduced trade spend, improved forecast accuracy, optimized stock levels, and enhanced customer service, ultimately leading to improved profitability.
With Cauself, you can:
- Create a profit-centric approach to sales planning.
- Minimize reliance on spreadsheets, streamlining processes, and reducing risk.
- Establish an analytical and performance-driven sales planning approach.
- Utilize a design that simplifies promotion planning, optimizing performance, and resolving conflicts.
- Develop and analyze promotional plans, evaluating financial performance at both the plan and individual event levels.
- Test and compare scenarios to optimize profitability and retailer performance.
Data Management
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Leverage different history types to improve analyze and reporting
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Establish a baseline + incremental approach
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Streamlined and simplified data management – such as pricing, costs, ranging and more
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Streamlined linkage between advanced modelling and planning environment
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Capture core promotional information without creating onerous data management requirements
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Capture information into a structure reporting environment for ad-hoc or targeted analysis
Flexibility
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Build promotion plans for different customers and channels - even when scan data isn't available
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Capture promotion details and other key information such as trading terms and ranging
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Considering all drivers such as price, promo type, ranging, seasonality, trend, industry events and marketing plans.
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Leverage a planning grid and identify clashes
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Easily create simulations and do what-if analysis
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Analyse performance at an aggregated level and drill down to a detailed level
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Compare performance between different scenarios, or compare to budget
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Capture promotional plans over time
Insights
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Leverages low maintenance advanced modelling that improve volume accuracy and delivers powerful insights into demand drivers
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Configurable performance and financial reporting aligned to your company P&L structure - as well as customer performance
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Simplified scenario planning allowing operational and strategic what if analysis.
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Simplify new product or range change simulation
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See actualised promotional plans for improved financial accuracy
Cross Functional
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Easily convert scan based forecasts into replenishment ready forecasts
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Actualize plans and provide more accurate financial projections for use by your finance team, and capture how financial plans have changed over time
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Integration into the Demand Planning process and provide greater key account information in supply planning dcecisions
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Integrated into the Revenue team and support the RGM & FP&A Process
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Integrate into the IBP processes- streamlining the scenario planning and financial assessment process
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Establish marketing plans considering long-term drivers like advertising campaigns
Successful sales planning comes down to 4 key areas - with Cauself providing extensive capabilities ;
Cauself's unique design facilitates class leading implementation timelines, allowing you to migrate from your spreadsheet based approach in no time at all.
Get in touch if you want to learn more.
